GLASGOW FASHION WEEK 2007

www.gfashionweek.com

The first event of it's kind in Glasgow. I was involved from the start, helping to create a brand - the brief was to create something modern and simple - something targetted at the ipod/google generation.
The organisers had commissioned photography of models wearing contemporary tartan outfits, this is used throughout the site. The images are chosen randomly when each page is loaded. The bottom of each page loads in random variations making it look like photos giving the impression of a catwalk lineup.